• Strategic Board-Level Consultancy

  • Inspiration at the heart of Europe

  • Partner of choice...

  • ...in Sports and Entertainment

  • Independent and Experienced

About us

Big Plus is an independent boutique for strategic consultancy
and marketing services in sports, entertainment and culture.


  • We advise corporations, associations, clubs and foundations 
  • We are an inventive and committed partner for the successful creation,
    planning, marketing and execution of high-class events
  • We advise and market top sportsmen and artists
  • In Switzerland and internationally

We won't be satisfied until we jointly have set new standards


Sustainable profitable success can only be achieved by professional appearance and an excellent reputation. Good reputation needs serious planning and hard work, time and again, particularly in sports and entertainment.

Big Plus offers critical analysis and customized marketing solutions for each situation. We developed an extraordinary and clear understanding of the relationship between sponsorship and the relevant drivers of business. Our experience gives us the means to create clear and cohesive strategies, with our clients and, if needed, with leading experts from our broad network, to plan and perform ground-breaking implementation activities.

Compromises and short-cuts are not our way. Our working style is rigorous and consistent: We go the extra-mile for your success. „Big Plus: When 80:20 is not enough“


Big Plus offers expertise in three areas

Only in a quiet moment, you'll realize how different and efficient the road to achieve the goal has been

Team & Network

We have an excellent national and international network. Within client projects and in areas where we don't consider Big Plus being an expert, we will call in specialized agencies and subject matter experts from our networks. We also work with a broad and proven pool of acknowledged specialists and freelancers. You get exactly what is needed and relevant to achieve your goals - no more, no less. 

Both partners and founders are established marketing experts and complement each other, each one with his own management experience in blue chip companies, SMEs and agencies. Being entrepreneurs ourselves, we know what keeps decision makers busy. 


Co-Owner and Founding Partner

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Adrian Sonderegger


Co-Owner and Founding Partner

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Mike Hoffmann


Big Plus offers you a personal and individual service. As an owner managed small-size company we are flexible and efficient. Our sole interest lies in your project and your success. We believe in sponsorship as a strong communication tool and powerful driver of business results. We coach you through all stages of a sponsorship process, from strategy development on to campaign planning, implementation and activation.

Big Plus advises global brands, family-owned companies, federations, sportsmen and artists, clubs and foundations. Key contacts within institutions are typically CEOs as well as chief brand officers or marketing and sponsorship responsibles.



Clients we have worked for


Big Plus Sports and Entertainment AG
Hofackerstrasse 13a
CH-8032 Zurich



+41 44 364 38 21
+41 44 364 38 22




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