• Strategic Board-Level Consultancy

  • Inspiration at the heart of Europe

  • Partner of choice...

  • ...in Sports and Entertainment

  • Independent and Experienced

About us

Big Plus is an independent boutique agency for strategic consulting
and marketing services within the sports, entertainment and cultural fields.


  • We advise corporations, associations, clubs and foundations. 
  • We are an inventive and committed partner for the successful creation,
    planning, marketing and execution of high-end events.
  • We advise and market athletes and artists.
  • We are located in Switzerland and active worldwide.

We won't be satisfied until we have jointly set new standards


Sustainable success and profitable results can only be achieved by building an excellent reputation through meticulous planning and faultless execution – especially within the sports and entertainment sectors.

Big Plus provides critical analysis and customized marketing solutions. We offer an exceptional and clear understanding of the relationship between sponsorship and driving long-term business goals.

Our experience allows us to create clear and cohesive strategies together with our clients and if necessary by engaging leading experts from our broad international network in order to plan and deliver ground-breaking implementation activities.

Our working style is rigorous and consistent. Compromises and short cuts are not our way.

We go the extra mile for your success.

Big Plus, when 80:20 is not enough!


Big Plus offers expertise in three areas

Only in a quiet moment, you'll realize how different and efficient the road to achieve the goal has been

Team & Network

We have an excellent national and international network. In areas where Big Plus is not the absolute expert we will engage specialized agencies and experts from our network. We work with a broad pool of acknowledged specialists and freelancers. You will get exactly what is needed and what is absolutely relevant in order to achieve your goals.

Both founding partners are established marketing experts and complement each other; each brings his own management experience from blue-chip companies, SMEs and agencies.

Being entrepreneurs ourselves we know what keeps decision makers busy. 


Co-Owner and Founding Partner

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Adrian Sonderegger


Co-Owner and Founding Partner

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Mike Hoffmann


Big Plus offers you a personal and individual service. As an owner-managed, small-size company we are flexible and efficient. Our sole interest lies in your project and your success. We believe in sponsorship as a strong communication tool and powerful driver of business results. We coach you through all stages of a sponsorship process, from strategy development on to campaign planning, implementation and activation.

Big Plus advises global brands, family-owned companies, federations, sportsmen and artists, clubs and foundations. Key contacts within institutions are typically CEOs, as well as chief brand officers or marketing and sponsorship executives.



Clients we have worked for



Big Plus Sports and Entertainment AG
Hofackerstrasse 13a
CH-8032 Zurich



+41 44 524 54 60
+41 44 524 54 65




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